Sabre has introduced a new tool called Concierge IQâ˘, a smart âchatbotâ designed to help airline passengers plan and manage their entire trip in one easy conversation.
Unlike older, frustrating chatbots, this new assistant uses advanced Generative AI (similar to ChatGPT) to understand complex requests and act like a human agent.
Key Features:
- All-in-One Booking: You can book flights, hotels, and extras seamlessly without switching apps.
- Works Anywhere: Use it on the airlineâs website, mobile app, or even WhatsApp.
- Handles Changes Instantly: Need to rebook a flight, get a refund, or track your bags? The AI can handle it in seconds.
- Smart Loyalty: It connects to your frequent flyer account to suggest the best ways to use your points for upgrades or flights.
Who is using it? Virgin Australia is the first airline to launch this technology, using it to improve customer service and shopping for their passengers.
Why it matters: Concierge IQ aims to make travel planning faster and less stressful by turning hours of searching and calling into a simple, quick chat.

