TUI Airline has signed on as the first launch customer for Navitaire Stratos, a next-generation retailing solution designed for low-cost and hybrid carriers. This move marks the latest phase in a two-decade partnership between TUI and Navitaire (an Amadeus company) and aims to modernize the airlineās digital commercial setup.
Key Innovations & Features:
- Modern Shopping Cart: A new feature mirroring major e-commerce platforms, allowing travelers to add items, save selections, and return later to complete bookings with updated pricing.
- Personalization: The platform leverages AI to offer tailored recommendations and dynamic offers relevant to the specific traveler.
- Third-Party Integration: Customers can book ancillaries such as car rentals, activities, and accommodations directly through TUIās digital channels.
Strategic Impact: Navitaire Stratos is built on a cloud-native stack and aligns with IATA Offer and Order standards, enabling TUI to transition away from the legacy āNew Skiesā solution. The goal is to increase revenue through better conversion rates and upselling while improving the overall passenger experience.
Peter Glade, TUIās Chief Commercial Officer, described the platform as a ācornerstoneā of their transformation, designed to create a smoother, more contextual shopping experience for travelers. The implementation will be led by TUI InfoTec.
