Trip.com Group is taking a significant step toward becoming a true âone-stop-shopâ for travel with the rollout of Trip Community. This new suite of features is designed to transform the way users interact with travel content, moving them seamlessly from the initial spark of inspiration to a confirmed itineraryâall without leaving the app.
A Unified Travel Ecosystem
The core philosophy behind Trip Community is ecosystem retention. By integrating social elements with transactional tools, Trip.com aims to capture the entire traveler journey. The hub consists of four primary pillars:
- User-Generated Content & Local Tips: A social feed where travelers can share authentic experiences and local insights.
- AI-Powered Trip Planning: An advanced artificial intelligence tool designed to synthesize preferences into actionable itineraries.
- Discovery Hub: A dedicated space for exploring emerging destinations and current travel trends.
- The Creator Program: A specialized platform that bridges the gap between digital creators and travel brands, including hotels and tourism boards.
Empowering the Creator Economy
One of the most strategic elements of this launch is the Creator Program. By connecting influencers and content creators directly with travel sellers, Trip.com is creating a new marketplace for authentic marketing. This allows brands to leverage high-quality, relatable content to drive bookings, while providing creators with a structured way to monetize their influence.
âThe goal is to keep travelers in our ecosystem from discovery through booking while giving creators more ways to work with brands.â â Trip.com Group Statement
Looking Ahead: European Expansion
While the rollout is currently underway, Trip.com has clear sights on global scaling. The company has officially announced plans to expand its creator program into additional European markets in 2026, signaling a long-term commitment to community-driven commerce in the Western travel sector.
